How a Blog Affects your SEO and Search Engine Ranking
If you have a business website, you need to do something about your SEO (search engine optimization) if you are to make it. You too can get in on the action, and make the most of it by using a blog. If you have not been paying much attention to the company blog, now is a good time to do so. You get to earn passive income and boost your business in so many ways. Here are some of those applications.
It will help with your keyword optimization. During ranking, Google considers quality and quantity of keywords. It looks at the set of keywords and their variety to tell how valuable your content is to readers. A blog offers the chance to have content that comes with plenty of rich keywords.
You also get to post relevant content. There is every reason to keep the blog updated. Businesses lose customers the moment their site looks even slightly outdated. Through the blog, you get to connect with customers on more current topics. You need to make your blog a trustworthy source of info. With that trust, yours will be among the blogs that make money. When you have relevant content, you get to appear as a voice of authority in your industry. You also get to manage that image consistently by upholding those standards of relevance.
There is also the issue of link building. SEO relies on both internal links and external links to get you better ranking, which the blog can deliver. Internal links are placed to get a reader to other relevant pages in the site. They will, therefore, remain in your site, thus increasing the chances of doing business with you. Eternal links will lead them to reinvent content on other sites. While it may seem like losing customers, it works in your favor. Google sees such efforts to provide answers to your customers as something positive. You, therefore, get better ranking.
You also get to connect with your readers much better. It helps when visitors feel a connection with the sites they visit. You need to keep the blog with a voice and tone that is personal and relatable, to make your brand a friendly one. They then get to share more of your content with others out there. With more sharing comes better ranking from Google. You also get to connect with more potential customers through that sharing.
These benefits go to show the importance of a blog. You also need to visit this site for more info on getting more customers.